Accelerated Transformation – A Guide for Market Research Agencies

BE BOLD: The transformation challenge can be intimidating and overwhelming and make it difficult to know where to start.

BREAK TO BUILD: Don’t be afraid of breaking old models – the way “it’s always been done” – so that you can build the new infrastructure and processes you need to transform and succeed.

APPROACH TECHNOLOGY AS AN ENABLER – NOT A SOLUTION: One of the most common mistakes when approaching transformation is the belief that technology is the answer to every problem.