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The article explores the potential benefits of using A.I. in market research, such as improved data analysis, faster insights, and increased accuracy. It also discusses the potential costs and challenges of implementing A.I. in market research, including the need for specialized skills, potential bias in algorithms, and data privacy concerns. By examining the pros and cons of using A.I. in market research, this blog provides valuable insights for researchers and marketers looking to optimize their data analysis processes.

The internet has allowed advertisers, marketers and businesses to forget about the most important element to all of their market research efforts: people.