From the Blog on 

When it comes to mobile app development and app monetization strategies, one of the biggest questions developers and publishers deal with is whether having more options for users will drive more revenue. The answer lies in understanding how users interact with apps, the different features, and how they can leverage these features to increase user engagement and monetization. The first thing to note is that user engagement and loyalty are critical factors driving revenue.

The past year has demonstrated that we are facing substantial global economic challenges. Consequently, prices have risen, and the expense of borrowing money is at an all-time high compared to recent times. This economic climate has raised concerns among business owners about sustaining their companies without implementing significant modifications to their app monetization approach.

Initially, app publishers uploaded their apps to the Apple App Store in 2008, many of which weren't free. However, app developers quickly realized consumers were more likely to download a free app than paid apps. This shift to free app downloads led to app monetization strategies becoming crucial for app publishers, now more than ever.

Over the past decade or so, the digital advertising market has grown and matured rapidly, now representing a significant portion of the global ad spend.

Survey monetization strategy has one of the highest engagement rates and revenue because of its native capabilities and seamless user experience.

Apps following the in-app purchase strategy, also known as “freemium”, are free to download for anyone.

App publishers have become incredibly successful using in-app advertisements as their monetization strategy. There are many different ways to monetize your app.

Figuring out the best way to monetize your app just got a lot easier with inBrain.

We know inflation is running rampant and that spending money where you traditionally might not seems dangerous... until now.